Style, heart, and panache.
Since 1978.

Larry and Linda Granat

Larry and Linda Granat, Company Founders 1978

Seattle VIP Service

Original name and original logo in 1978

Marka and Howard

Howard Wright III and Marka Waechter 2014


A new name and a new look in 2017

John and Marka

John and Marka Waechter 2017

A BRIEF HISTORY of SHW: 40 Years and Counting

  • Seattle VIP Services Founded

    Linda and Larry Granat establish Seattle VIP Services. Their vision of delivering quintessential Seattle experiences with the highest service standards is the foundation of all destination management companies around the world today.

  • Linda and Larry Granat Retire

    The Granats retire and local hospitality investor Howard S. Wright III purchases the Seattle VIP Services. Howard brought in additional assets in hotel and venue sourcing, corporate event services, and registration services. The resulting company became SHWorldwide.

  • SHG Welcomes Marka Waechter

    Marka Waechter named new CEO of the Seattle Hospitality Group (SHG) overseeing event planning company SHWorldwide, motorcoach company MTR Western and Seattle downtown tour service company Emerald City Trolley. Marka previously was general manager and senior vice president at Rue La La.

  • A New Chapter for SHW

    Marka Waechter become the majority partner of SHWorldwide, joining Howard Wright III and Mike Mansfield. The company name is shortened to SHW and continues on the path set by Linda and Larry nearly 40 years ago. With an eye toward innovation and service, SHW moves forward the way the Granats would: with style, heart, and panache.

I’m pleased to spend the rest of my career in a dream job as captain of the SHW ship, working with the most extraordinary team. We’re steering ahead for the next 40 years!

— Marka Waechter


SHW is committed to being the best-in-class provider of creative, high-impact meeting and event experiences for the world’s leading organizations. We hire the top talent in the industry and leverage our deep industry connections, bold creativity and world-class project management expertise to delight attendees and deliver winning business results for our clients.



Dedicated and passionate





Innovative and willing to share bold ideas

Determined to do things right and to do the right thing. Always. 

Exemplify Excellence