Peak Experiences

Peak Experiences


Marka Waechter

Marka came to SHW with unique experience combining travel and technology. Her vision is to build a stellar team that shares her passion for providing exceptional customer service and amazing creativity.

Brett Robertson
Senior Vice President of Sales

Brett oversees the day-to-day operations of the company, with a driving focus on exceeding client expectations. His sense of teamwork and fun comes from his years on a competitive racing squad. Brett also leads the sales team from the perspective of an accountant, ensuring SHW’s clients are getting the best value for their dollar.

John Ellard
Chief Operations Office
Senior Vice President of Creative and Production

As Chief Operations Officer and SVP of Creative and Production, John provides strategic insight for the SHW team, ensuring that we deliver compelling creative, innovative technology, and holistic production solutions for our clients. Possessing both client and agency side experience, John has overseen dozens of high-profile product launches, executive keynote programs, and consumer event activations.

Alesa Cullens
Vice President of Finance

Alesa’s enthusiasm for finance keeps SHW rolling. She is passionate about sharing her knowledge and understanding of the business, so each team member can execute their jobs most effectively on behalf of clients.

Julie Keaton
Vice President of Employee Engagement

With over 15 years at SHW, Julie has watched the company morph from a destination management company into the full-service event agency. Her compassion and deep understanding of the company serves her well in welcoming new employees, and creating a vibrant learning program.

Lorie Thomas
Senior Director of Client Programs

For more than 20 years, Lorie has designed and operated corporate events, large and small, from Seattle to Seoul. For her, each program is a delightful puzzle to be solved.

Korrin Bizek
Senior Director of Event Operations

Korrin hasn’t met an event she can’t manage. Her experience, kindness, grit, and a sense of humor makes Korrin a keeper for any project. A great leader for the SHW event management team, Korrin is a certified transportation genius.

Cheryl Barnet
Director of Site Sourcing, Housing & Registration

After years in hotel sales, Cheryl joined SHW to lead the hotel sourcing team. She now oversees the teams who deal with vastly detailed complexities around meetings and events: hotel contract negotiations, creative registration solutions, and conference housing management.

Kim Stewart
Director of Client Services

Kim’s entire career has focused on corporate PR and marketing, beginning at Nordstrom. Her love of events – which calls on her poise and creativity – eventually brought her to SHW, where she oversees a team with a primary focus on large, high-profile events for Microsoft.

Rita Mills
Director of Customer Engagement

Rita’s position at SHW combines the elements she loves most from a varied career: telling a great story, trying new things, and making connections. Rita works with a creative team who produce proposals and communications on behalf of SHW.

Nolan Frame
Business Operations Manager

Nolan combines creativity with a natural aptitude for technology to keep our business systems aligned with our vision. Nolan is involved with every aspect of the business, as he helps identify and launch best-in-class technology solutions for both internal departments and clients.