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Marka Waechter


PEAK EXPERIENCES BEGIN
WITH ELEVATED MANAGEMENT.

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Marka Waechter


PEAK EXPERIENCES BEGIN
WITH ELEVATED MANAGEMENT.

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Meet Marka Waechter
President and CEO

Marka came to SHW with unique experience combining travel and technology. Her vision is to build a stellar team that shares her passion for providing exceptional customer service and amazing creativity.

 Meet all of the SHW Management Team.

Lorie Thomas


Lorie Thomas


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Meet Lorie Thomas
Senior Vice President of Event Services

For more than 20 years, Lorie has designed and operated corporate events, large and small, from Seattle to Seoul. For her, each program is a delightful puzzle to be solved. 

 Meet all of the SHW Management Team.

Brett Robertson


Brett Robertson


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Meet Brett Robertson
Senior Vice President of Sales and Marketing

Brett leads the sales team from the perspective of an accountant, ensuring SHW’s clients are getting the best value for their dollar. His sense of teamwork and fun comes from his years on a competitive racing squad. 

John Ellard


John Ellard


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Meet John Ellard
SVP of Creative & Production

John has spent more than 25 years building and leading teams, producing events, and designing experiences for diverse audiences both large and small. A 10-year Microsoft veteran, John led Experiential Marketing for the Entertainment & Devices Division, and Global Event and Partnership Marketing for Xbox. Possessing both client and agency side experience, John has overseen dozens of high-profile product launches, executive keynote programs, and consumer activations at events such as CES, E3, Cannes Film Festival, Coachella, and SXSW, among others. 

As SVP of Creative & Production, John provides strategic insight for the SHW team, ensuring that we deliver compelling creative, innovative technology, and holistic production solutions for our clients.

John was born in Colorado and has lived in the Seattle area for more than 30 years where he attended the University of Puget Sound. He has a passion for the great outdoors and for live music.

Alesa Cullens


Alesa Cullens


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Meet Alesa

Alesa’s enthusiasm for finance keeps SHW rolling. She is passionate about sharing her knowledge and understanding of the business, so each team member can execute their jobs most effectively on behalf of clients. 

Korrin Bizek


Korrin Bizek


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Meet Korrin

Korrin hasn’t met an event she can’t manage. Her experience, kindness, grit, and a sense of humor makes Korrin a keeper for any project. A great leader for the SHW event management team, Korrin is a certified transportation genius. 

Kim Stewart


Kim Stewart


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Meet Kim

Kim’s entire career has focused on corporate PR and marketing, beginning at Nordstrom. Her love of events – which calls on her poise and creativity – eventually brought her to SHW, where she oversees a team with a primary focus on large, high-profile events for Microsoft. 

Nolan Frame


Nolan Frame


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Meet Nolan

Nolan combines creativity with a natural aptitude for technology to keep our business systems aligned with our vision. Nolan is involved with every aspect of the business, as he helps identify and launch best-in-class technology solutions for both internal departments and clients.  

Cheryl Barnet


Cheryl Barnet


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Meet Cheryl

After years in hotel sales, Cheryl joined SHW to lead the hotel sourcing team. She now oversees the teams who deal with vastly detailed complexities around meetings and events: hotel contract negotiations, creative registration solutions, and conference housing management. 

Rita Mills


Rita Mills


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Meet Rita

Rita’s position at SHW combines the elements she loves most from a varied career: telling a great story, trying new things, and making connections. Rita works with a creative team who produce proposals and communications on behalf of SHW.

Julie Keaton


Julie Keaton


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Meet Julie

With nearly 15 years at SHW, Julie has watched the company morph from a destination management company into the full-service event agency. Her compassion and deep understanding of the company serves her well in welcoming new employees, and creating a vibrant learning program. 

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