John Ellard has spent more than 25 years building and leading teams, producing events, and designing experiences for diverse audiences both large and small. A 10-year Microsoft veteran, John led Experiential Marketing for the Entertainment & Devices Division, and Global Event and Partnership Marketing for Xbox. Possessing both client and agency side experience, John has overseen dozens of high-profile product launches, executive keynote programs, and consumer activations at events such as CES, E3, Cannes Film Festival, Coachella, and SXSW, among others.
As Chief Operating Officer and SVP of Creative & Production, John provides strategic insight for the SHW team, ensuring that we deliver compelling creative, innovative technology, and holistic production solutions for our clients.
John was born in Colorado and has lived in the Seattle area for more than 30 years where he attended the University of Puget Sound. He has a passion for the great outdoors and for live music.