Clear Focus and a Distinct Approach

What is the SHW Way?

It's our way of doing business as strategic partners with organizations around the world. We work as leaders with a clear focus and a distinct approach.

Below is a snapshot of the breadth and depth of our work, done the SHW Way.

Listen. Envision. Align. Do. Evaluate. Realize.

— The SHW Way

Incentive Travel

The Opportunity

A third-party planner contacted SHW to help create a memorable experience for a group of sales leaders and their families who would be in Seattle as part of a sales incentive trip. The client wanted days filled with interesting Seattle activities, and evenings of fine dining in stunning venues.

The SHW Way

We called on our deep knowledge and long-standing relationships to create an incentive itinerary that would appeal to members of the group, whose ages ranged from 3 to mid-60s. The group enjoyed a welcome reception at an exclusive outdoor location adjacent to their hotel, The Four Seasons. Activities ranged from a hands-on cooking demonstration with a celebrated chef, a tasting tour of the Pike Place Market, golf at Chambers Bay, and a private tour of the Boeing plant. A family-friendly evening event included lawn games at a private space overlooking Elliott Bay and downtown on a spectacular summer day. Starbucks provided a coffee specialist to sample rare coffees with the guests.

The piece de resistence was a private adults-only dining experience at The Glasshouse at Chihuly Garden and Glass. With just 35 guests, it was the smallest group that the museum had ever hosted in that magnificent space.

The Impact

SHW made the third-party planner look good. The end clients were thrilled with the variety of activities, suitable for the wide variety of guests attending. The planners were delighted with the program, which met all their program objectives. 

Learn more about SHW Destination Management Services >

Moxi Events

We had a really great experience with both Brett and Wilhelmina! They truly made all of our visions come true!

— Moxi

Hotel Sourcing

The Opportunity

A local non-profit with a significant international presence has ongoing needs for staff members and partners to travel to different parts of the world. They wanted a partner who could stay abreast of hotel trends across the globe, and negotiate exceptional rates.

The SHW Way

With our proprietary online tool, SHW has access to thousands of hotels in dozens of countries. Deep industry relationships and significant buying power mean that we garner excellent rates at the best hotels, ensuring the non-profit staff stays in comfort wherever they land. When necessary, we can leverage those relationships to resolve issues that sometimes come up when booking hotels at the last minute.

The Impact

In 2016 SHW contracted more than 7,100 room nights for the non-profit. Negotiated room rates and concessions (such value-adds as free meeting rooms, room upgrades, free internet, etc.) resulted in savings of $915,000 for the year -- money that could be used to further the charitable work of the foundation. 

Learn more about SHW Venue and Site Sourcing Services >

Bill Melinda Gates Foundation

It’s been an honor to support the Foundation by sourcing hotels around the world. It is SHW’s way of supporting the important work they do.

— Jenny Rivera, SHW Account Executive

Sales Conference Registration

The Opportunity

This luxury real estate company based in Europe is building its U.S. presence, and holds an annual sales conference each year as both a retention and recruitment tool. With a desire to keep costs down, the staff attempted to keep conference planning and operations in-house, while SHW sourced its hotel room blocks. As the company continued to grow at a rapid rate, conference planning became too much.

The SHW Way

In 2016, the company asked SHW to take over the building of a registration site, a task that had been done internally. The company had a vision for the site, which would mirror its sleek luxury branding, but they didn’t have the internal resources to accomplish that on their own. They consulted with SHW to explain their goals for functionality, and look and feel. We determined that stock registration tools wouldn’t do the job, so we worked out a custom solution, giving the client exactly what they wanted.

The Impact

Relieving pressure from the client’s full-time staff has allowed them to concentrate on building content for their annual conference, which continues to grow significantly each year.

Learn more about SHW Registration Services >

Engel & Voelkers

It really is a pleasure working with the team at SHW. We needed a website and event registration platform developed on a tight timeline, and the team at SHW delivered. They provided a foundation for us to build upon and customize, and while they handled the more intensive coding aspects of development, they also trained our team so that we could handle basic tweaks and edits ‘on the fly’ at any time. It has worked out to be a perfect blended approach to get the project done on time, within budget, and no corners cut. Thank you!

— Peter Ianos, Engel & Völkers, SVP, Brokerage Services

Transportation Management


The Opportunity

Every other year, the University of Washington hosts the Apple Cup, the annual rival football game between the U.W. Huskies and the Washington State University Cougars. The contest is traditionally played on the Friday after Thanksgiving.

To help alleviate traffic to and from the stadium, when public transportation is committed to running on a regular schedule, the U.W. wanted a partner to design and implement a complex shuttle to serve up to 10,000 fans from all over the county. 

The SHW Way

As the project manager, SHW spent a full 10 months planning the move. It required coordination with police, security, and traffic agencies from the university, the city of Seattle, and the county; route design for seven different pickup lots; more than 150 buses from nine separate transportation companies; and hundreds of staff to make it happen.

In addition, SHW built a custom website to sell tickets to fans, and managed customer service via email and telephone. 

The Impact

The operation, which ran from early morning into the night, ran smoothly and on time. In all, SHW orchestrated the move with a total of 8,000 passengers without complaints.

U.W. continues to engage SHW for athletics shuttle services on particular game days. 


University of Washington

SHW had a massive logistical operation to plan which involved coordinating buses from across the state and Oregon, scouting bus routes, registering 8,000 fans via an online website they created, and coordinating with various agencies such as UWPD, SPD, SDOT, and King County Metro. We worked with them for nearly 10 months to plan this operation. It was executed perfectly.

— Dan Erickson, Director of Events & Guests Services UW Intercollegiate Athletics